The rise of AI has been nothing short of revolutionary, and at its heart lies one of the most controversial and misunderstood innovations: synthetic data.Read More »Synthetic Data in Market Qualitative Research: Augmenting, Not Replacing, Human Insight
“Why did you get into AI?” If I had a dollar for every time someone asked me this question, I’d be a millionaire by now.Read More »AI in Qualitative Research: Conversations, Concerns, and the Crossroads Ahead – Reflections from QRCA 2025
“I can’t imagine my life without my phone,” a friend once told me, which made me pause and reflect: Is it the same for me? Read More »2024 in Review: How AI Made Me Rethink Qualitative Research
AI Ethics is more than just a theoretical discussion—it’s an urgent, evolving challenge that requires deep reflection. During COVID-19, many things happened, and surprisingly, mostRead More »Beyond AI Ethics 101: Confronting the Real Unknowns of Data and Integrity
I stayed up late to follow the U.S. election campaign that took place yesterday (November 5th, 2024). The clock struck 1 a.m., and the resultsRead More »US Election 2024: Did Election Campaign Leaders Miss the Voices of Their Constituents?
The debate of qualitative versus quantitative data/research is never-ending. But spending time debating something that can never be definitively proven and that ultimately depends onRead More »When to Quantify Qualitative Data? Is There a Right Time and Place for Data Transformation
We recently launched our ‘Qualitative Research & AI Webinar’ series, focussing on the intersection of AI and Qualitative Health Research Methodologies. Featuring: Host: Dr. Prajwal Paudyal, CEO &Read More »Qualitative Health Research & AI: Top 5 Key Takeaways from Qualz.ai’s Premiere Webinar Session
Listening to Your Users: The Key to Startup SuccessStartups and lean product teams must excel at two things to succeed: 1) building the product andRead More »Stop Wasting Time: Start Listening to Your Users
Have you ever conducted an interview? The process starts long before you sit down with the interviewee, whether in person, over the phone, or viaRead More »Who/What am I talking to? How is AI shaping the Future of Interviews?
Accelerated qualitative research is redefining how organizations extract meaningful insights. While traditional qualitative methods have long been celebrated for their depth and richness, they comeRead More »Innovation through Disruption: How Qualz.ai is transforming Qualitative Research?