# Qualz.ai > Qualz.ai is an AI-powered qualitative research platform that helps product, UX, and marketing teams run interviews, surveys, and analysis at scale while keeping human judgment in charge. This file is a curated index for AI agents discovering content on qualz.ai. - **Site**: https://qualz.ai - **Book a demo**: https://app.reclaim.ai/m/qualz-info-session/qualz-information-session - **Contact**: sales@qualz.ai ## The Research Guide A practitioner field guide to product, UX, and market research — built from leading research literature and Qualz.ai's experience helping hundreds of teams. Updated for the AI era. - [Research Guide home](https://qualz.ai/research-guide): Learning paths, 12 chapters, frameworks, techniques, and bibliography. - [Sources & bibliography](https://qualz.ai/research-guide/sources): Recommended reading and the practitioner literature referenced throughout the guide. - [Glossary](https://qualz.ai/research-guide/glossary): ~70 terms from the product research canon. ### Chapters - [Chapter 1 — Why Research Matters](https://qualz.ai/research-guide/chapters/foundations): What research is, the four research types, the cognitive bias landscape, who should own research. - [Chapter 2 — Customer Discovery](https://qualz.ai/research-guide/chapters/customer-discovery): The Mom Test, bad data types, story-based interviewing, earlyvangelists. - [Chapter 3 — The Craft of Interviewing](https://qualz.ai/research-guide/chapters/interviewing): Planning, opening, probing, silence, post-interview snapshots. - [Chapter 4 — Problem Framing & Opportunity Mapping](https://qualz.ai/research-guide/chapters/problem-framing): Opportunity Solution Trees, experience maps, opportunity vs. solution. - [Chapter 5 — Segmentation, Personas & Target Customers](https://qualz.ai/research-guide/chapters/segmentation-personas): Beachhead markets, 5segs/9segs, behavioral personas. - [Chapter 6 — Assumption Testing & Validation](https://qualz.ai/research-guide/chapters/validation-testing): Assumption mapping, pre-set success criteria, experiment design. - [Chapter 7 — Prototyping & Rapid Testing](https://qualz.ai/research-guide/chapters/prototyping): Five-Day Sprint, Goldilocks quality, prototype mindset. - [Chapter 8 — Positioning & Market Strategy](https://qualz.ai/research-guide/chapters/positioning-strategy): April Dunford's 10-step positioning process, three positioning styles. - [Chapter 9 — Analysis & Synthesis](https://qualz.ai/research-guide/chapters/analysis-synthesis): Affinity diagramming, mental models, avoiding bias during synthesis. - [Chapter 10 — Research Operations & Planning](https://qualz.ai/research-guide/chapters/research-operations): Recruiting, methods selection, screeners, stakeholder management. - [Chapter 11 — Go-to-Market & Business Model](https://qualz.ai/research-guide/chapters/go-to-market): LTV/CoCA, pricing, sales motions, MVBP. - [Chapter 12 — Building a Continuous Practice](https://qualz.ai/research-guide/chapters/continuous-practice): Keystone habits, scaling research culture. ### Frameworks - [Opportunity Solution Tree](https://qualz.ai/research-guide/frameworks/opportunity-solution-tree): Teresa Torres's core visualization for continuous discovery. - [The Mom Test](https://qualz.ai/research-guide/frameworks/the-mom-test): Three rules for customer conversations. - [Five-Day Sprint](https://qualz.ai/research-guide/frameworks/five-day-sprint): The Knapp/Zeratsky/Kowitz design sprint structure. - [Four Research Types](https://qualz.ai/research-guide/frameworks/four-research-types): Generative, descriptive, evaluative, causal. - [Beachhead Market](https://qualz.ai/research-guide/frameworks/beachhead-market): The initial narrow market you target first. - [LTV / CoCA](https://qualz.ai/research-guide/frameworks/ltv-coca): Lifetime value vs. cost of customer acquisition. - [MVBP](https://qualz.ai/research-guide/frameworks/mvbp): Minimum viable business product. - [5segs / 9segs Map](https://qualz.ai/research-guide/frameworks/5segs-9segs-map): Nishiguchi's customer segmentation maps. - [Positioning Process](https://qualz.ai/research-guide/frameworks/positioning-process): April Dunford's 10-step positioning process. - [Commitment & Advancement](https://qualz.ai/research-guide/frameworks/commitment-advancement): Turning interest into real pipeline. - [Assumption Mapping](https://qualz.ai/research-guide/frameworks/assumption-mapping): Mapping risk vs. evidence for every assumption. - [VFWPA Meeting](https://qualz.ai/research-guide/frameworks/vfwpa-meeting): Vision, framing, working backwards, prototype, assumptions. ### Techniques - [Story-Based Interviewing](https://qualz.ai/research-guide/techniques/story-based-interviewing): Prompt for specific past events, not hypotheticals. - [Affinity Diagramming](https://qualz.ai/research-guide/techniques/affinity-diagramming): Bottom-up synthesis. - [Competitive Audit](https://qualz.ai/research-guide/techniques/competitive-audit): Structured competitor evaluation. - [Customer Slicing](https://qualz.ai/research-guide/techniques/customer-slicing): Narrowing a broad market into a specific who-where pair. - [Experience Mapping](https://qualz.ai/research-guide/techniques/experience-mapping): Visualizing customer journeys. - [How Might We](https://qualz.ai/research-guide/techniques/how-might-we): Reframing problems as opportunity prompts. - [Interview Snapshot](https://qualz.ai/research-guide/techniques/interview-snapshot): One-page post-interview artefact. - [N=1 Analysis](https://qualz.ai/research-guide/techniques/n1-analysis): Deep-dive into a single customer's full journey. - [Pre-Mortem](https://qualz.ai/research-guide/techniques/pre-mortem): Imagine failure before it happens. - [Screener Design](https://qualz.ai/research-guide/techniques/screener-design): Filtering participants without leaking. ## Product documentation Usage guides for the Qualz.ai platform itself — how to create studies, use AI moderators, run analysis, manage workspaces. - [Documentation index](https://qualz.ai/docs): All user-guide categories. ## Features - [AI-moderated interviews](https://qualz.ai/features/ai-moderated-interviews) - [AI participants](https://qualz.ai/features/ai-participants) - [AI analysis (14 research lenses)](https://qualz.ai/features/ai-analysis) - [Dynamic surveys](https://qualz.ai/features/dynamic-surveys) - [Real-time transcription](https://qualz.ai/features/real-time-transcription) - [Transcript analysis](https://qualz.ai/features/transcript-analysis) - [Multi-language](https://qualz.ai/features/multi-language) - [Participant recruitment](https://qualz.ai/features/participant-recruitment) ## Solutions - [Customer research](https://qualz.ai/solutions/customer-research) - [Market research](https://qualz.ai/solutions/market-research) - [UX research](https://qualz.ai/solutions/ux-research) - [Healthcare](https://qualz.ai/solutions/healthcare) - [Startups](https://qualz.ai/solutions/startups) ## Case studies - [Case studies index](https://qualz.ai/case-studies) ## Blog - [Blog index](https://qualz.ai/blog) ## Pricing - [Pricing](https://qualz.ai/pricing): Current plans and project services. Prices are subject to change — always check this page for the canonical number.