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Small Teams.
Big Impact.
Instant Insights.

Join 600+ teams transforming qualitative research with AI-powered interviews, dynamic surveys, and automated thematic analysis.

Trusted Partners at Leading Organizations

Ohio State UniversityFinal MileGCMIUniversity of KansasCintrifuseMicrosoftMongoDBArizona State UniversityUniversity of CincinnatiNvidiaAlchemist AcceleratorBrand InsightsJTBD OneMainstreet VenturesThesis StrategiesBigyan DevBlue Lens ResearchOutcome AtlasLean SignalOhio State UniversityFinal MileGCMIUniversity of KansasCintrifuseMicrosoftMongoDBArizona State UniversityUniversity of CincinnatiNvidiaAlchemist AcceleratorBrand InsightsJTBD OneMainstreet VenturesThesis StrategiesBigyan DevBlue Lens ResearchOutcome AtlasLean Signal
Visual Stimuli

Run Stimulus-Based Interviews with an AI Moderator

Show participants your packaging, ads, prototypes or concepts during the interview. The AI moderator introduces each image at the right question, checks they can see it, and follows up on what they say.

Images at the right question

Attach stimulus images to any question or topic. Each one appears just before it's asked about.

Side-by-side comparisons

Combine two concepts into one image when you need people to compare and choose.

A briefing for the moderator

Tell the AI what each image shows and what you want to learn. Participants never see it.

Video or PDF up front

Show everyone the same video or document before the first question.

New to the method? Read what a stimulus-based interview is

A Qualz.ai interview screen showing an injection device prototype as the stimulus, with Alex the AI interviewer and the participant beside it

Alex, the AI interviewer, asks out loud

“Looking at this injection device, how would you expect to use it with a patient?”

28 days

instead of 14 to 20 weeks

A pharmaceutical manufacturer had healthcare professionals react to packaging, dosing and positioning images in 155 interviews across the US and Germany. Read the case study

How It Works

Research Made Simple

Go from research question to actionable insights in four simple steps.

Step 01

Create Your Study

Set up your research project with customizable interview guides or survey templates.

Step 02

Collect Responses

Share your study link with AI audience or human participants and let our AI conduct natural, conversational interviews.

Step 03

AI Analysis

Our AI automatically transcribes, codes, and identifies themes across all responses.

Step 04

Get Insights

Access actionable insights through 14 research lenses and exportable reports.

Case Studies

Real teams. Real decisions.

From pharma Go/No-Go validation to brand-health quantification — see how teams use Qualz.ai to compress qualitative research from quarters to weeks.

Pharma Market Research: Stimulus-Based AI-Moderated HCP Interviews
Pharma & Life Sciences
AI-Moderated, Stimulus-Based HCP Interviews

Pharma Market Research: Stimulus-Based AI-Moderated HCP Interviews

Pharma market research with 155 stimulus-based, AI-moderated HCP interviews in the US and Germany: decision-ready findings in 28 days, not 14–20 weeks.

155In-depth HCP interviews across two markets
2Markets in parallel, native English & German
Read case study
CygnusMed, Inc. Advancing Endovascular Procedure Safety
Healthcare
Dynamic Surveys

CygnusMed, Inc. Advancing Endovascular Procedure Safety

CygnusMed partnered with Qualz.ai to conduct a dynamic survey among 30 doctors, validating their innovative medical device designed to reduce blood loss during endovascular surgeries.

30Specialist physicians surveyed
91.7%Said they would consider using the device
Read case study
AI-Powered Insights into Female Nurses' Footwear Needs
Healthcare / Product Strategy
Jobs-to-Be-Done Interviews

AI-Powered Insights into Female Nurses' Footwear Needs

AI analysis revealed nurses' top priorities: comfort, support, and durability, which are crucial for long shifts and peak performance.

6Themes governing footwear decisions
80%Of discussions cited durability
Read case study
Unlocking Brand Health with AI-Driven Quantification
Marketing / Brand Research
AI Participants + Thematic Analysis

Unlocking Brand Health with AI-Driven Quantification

AI analysis turned raw feedback into clear metrics on brand perception, loyalty, and engagement; delivering actionable insights at scale.

NPSQuantified from qual interviews
2 brandsApple and Samsung compared head-to-head
Read case study
Evaluating the Impact of the NACA Research Workshop
Education / Academic Research
Dynamic Surveys

Evaluating the Impact of the NACA Research Workshop

Post-workshop surveys revealed strong gains in manuscript writing skills, with recommendations for enhanced interactive learning experiences.

48Workshop participants surveyed
Pre/Postt-tests on manuscript writing skills
Read case study

Frequently Asked Questions

Everything you need to know about Qualz.ai

Qualz.ai is an AI-powered qualitative research platform that helps researchers conduct interviews, surveys, and analysis at scale. Our AI moderator conducts natural conversations with participants, while our analysis engine automatically identifies themes and insights across your data.

Ready to Transform Your Research?

Join researchers who are getting deeper insights faster with Qualz.ai. Book a demo to see it in action.

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