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How to do Phenomenological Essence Lens Analysis?

This guide provides a step-by-step walkthrough to help you run a phenomenological essence lens analysis using Qualz.ai’s AI-powered platform. It’s ideal for researchers aiming to uncover how users make meaning of their experiences, capturing emotional truths, perceptual nuances, and values-driven interpretations across interviews. Whether you’re exploring identity, trust, cultural resonance, or emotional barriers, this lens reveals the lived experience behind the data.

Step 1: Prepare Your Interview Transcripts

To get started with phenomenological essence lens analysis, you’ll need transcripts of interviews uploaded into your Qualz.ai workspace. You can do this in two ways:

  • Use AI-Moderated Interviews: If you have conducted interviews using Qualz.ai’s AI-Moderated Interview feature, transcripts are automatically generated, saving you significant time and effort. Ensure these sessions are marked as complete.
  • Upload Existing Transcripts: For interviews conducted manually or transcribed elsewhere, you can easily upload your transcript files. Qualz.ai supports various common formats, including DOCX, PDF, and TXT. Navigate to the appropriate section in the platform to upload and process these files.

Step 2: Navigate to the “Run Analysis” Section

With your transcripts prepared, you can initiate the analysis process

  • Click on the “Run Analysis” tab in the top menu.
  • The “Run Analysis” area gives you the option to choose the type of lens to run the analysis.

Step 3: Select a Lens and Your Interview Transcript

You can choose from multiple lens types, such as:

Here, we have selected the Phenomenological Essence Lens.

  • Click on Run Lens to get started
  • Check the box next to each transcript you wish to analyze.
  • Click the Submit button to run the analysis.

Step 4: View the Results in “Your Analyses”

Go to the “Your Analyses” tab to view your completed analysis.
If you select the Phenomenological Essence Lens Analysis, here’s what to expect:


The Phenomenological Essence Lens helps you see the world through your participants’ eyes. Whether it’s the joy of finding a product that aligns with participants’ values or the tension of navigating trade-offs, this lens reveals the essence of human experience.

Narrative Arc Analysis

This lens synthesis of emotional drivers, tensions, and meaning from across your interviews in one clear narrative.

This lens helps you discover the top emotional textures—like intentional, hopeful, or values-driven- that shape how people interpret their experiences.

Here you can overview multiple thematic breakdowns based on your interview. Each theme tells its own story. You’ll see how often it appears and what emotional layers are attached—like trust, community,etc.

You can zoom into individual themes and hear your participants’ voices firsthand with representative meanings, qualities, and quotes.

Whether you’re refining a brand message, exploring product adoption barriers, or understanding participants’ identity, the Phenomenological Essence Lens helps you grasp not just what people did but also how they experienced it and why it mattered.

Ready to discover the emotional story inside your data?
Start with the Phenomenological Essence Lens today → Schedule a demo today