This guide provides a walkthrough on how to do the Theory-of-Change Alignment Lens analysis with Qualz.ai. This lens is ideal for impact-driven organizations, researchers, and mission-led brands seeking to validate whether real-world narratives align with their strategic goals, values, and assumptions about behavior change.
Step 1: Prepare Your Interview Transcripts
To get started with Theory-of-Change Alignment Lens analysis, you’ll need transcripts of interviews uploaded into your Qualz.ai workspace. You can do this in two ways:
- Use AI-Moderated Interviews: If you have conducted interviews using Qualz.ai’s AI-Moderated Interview feature, transcripts are automatically generated, saving you significant time and effort. Ensure these sessions are marked as complete.
- Upload Existing Transcripts: For interviews conducted manually or transcribed elsewhere, you can easily upload your transcript files. Qualz.ai supports various common formats, including DOCX, PDF, and TXT. Navigate to the appropriate section in the platform to upload and process these files.
Step 2: Navigate to the “Run Analysis” Section
With your transcripts prepared, you can initiate the analysis process
- Click on the “Run Analysis” tab in the top menu.
- The “Run Analysis” area provides the option to select the type of lens for the analysis.
Step 3: Select a Lens and Your Interview Transcript
You can choose from multiple lens types, such as
Here, we have selected the Theory-of-Change Alignment Lens.
- Click on Run Lens to get started
- Check the box next to each transcript you wish to analyze.
- Click the Submit button to run the analysis.
Step 4: View the Results in “Your Analyses”
Go to the “Your Analyses” tab to view your completed analysis.
With Qualz.ai’s Theory-of-Change Alignment Lens, you can assess how closely real participant narratives align with your strategic logic model, revealing aligned, emergent, and misaligned drivers across transcripts to refine program assumptions with evidence-backed clarity.
With this lens, you can validate whether real-world narratives reinforce or challenge your Theory of Change assumptions around values, trust, cost, and community influence. A portfolio-level summary showing how participant narratives align with the Theory of Change (ToC) assumptions.
With this lens, you can glance at how many transcripts support each aligned element, helping validate key drivers in your logic model.
This lens provides emergent themes not explicitly built into the original ToC but frequently mentioned by participants, such as:
- Greenwashing awareness
- Eco-consciousness in lifestyle domains
- Emphasis on inclusivity and representation
This lens also provides misaligned themes where participants’ experiences challenge existing ToC assumptions, helping flag potential risks in messaging or intervention design.
With this lens, you can get direct representative quotes for a selected Theory of Change (ToC) element (e.g., Health and Environmental Concerns as Motivators). This analysis adds qualitative depth to alignment ratings and brings participant voices into your ToC narrative.
Validate your strategy with evidence.
Apply the Qualz.ai Theory-of-Change Alignment Lens analysis to get insights on what truly drives behavior, uncover alignment gaps, and refine your logic model with confidence. Schedule a demo now!
