Definition and Purpose: Qualitative research is a method of inquiry that focuses on understanding human behavior, experiences, and social phenomena. It involves collecting non-numerical data, such as interviews, observations, and open-ended surveys, to gain insights into the underlying reasons, opinions, and motivations behind certain actions and behaviors. The purpose of qualitative research is to explore complex issues in depth, develop theories, and provide a detailed, contextual understanding of the subject matter. It is particularly useful for exploring new or poorly understood phenomena and for understanding the meaning and interpretation of social interactions.