In the rush to build and ship, startup product teams often anchor their strategy around one central question: What functional task does our product solve?Read More »Why Product Teams in Startups Must Go Beyond Functional Jobs?
Every startup idea feels full of promise but promise alone isn’t enough. The harsh reality is that most new ventures fail, and one of theRead More »How to Know if Your Product Solves a User Problem?
Product-market fit (PMF) is the holy grail of startup success. At its core, PMF means building a product that satisfies a strong market demand. InRead More »How can user research help improve product-market fit?
Despite the talent, funding, and vision behind most startups fail before they even begin, largely due to one critical mistake: building without real customer validation.Read More »Surveys vs Interviews vs Usability Testing for Startups: What, When, and Why?
Not all problems are created equal, some are must-fix pain points that hold users back daily, while others are merely nice-to-fix inconveniences. Prioritization helps SaaSRead More »How to Prioritize Customer Problems for Startups Growth?
You built a product, got your first users, maybe even landed a few paying customers. But instead of things getting easier, you start noticing cracks:Read More »Feature Creep in SaaS: What Is It? And why It Matters?
In the SaaS startups world, where product cycles are tight, investor expectations are high, and competitors moving at a pace of bullet train, founders areRead More »Product Vs Market: User Research or Market Research
Startups move fast but too often; they move in the wrong direction. If you’re a founder or product lead launching a new product, juggling betsRead More »How Can Startups Avoid Building Features Nobody Wants?
There’s a silent shift reshaping how qualitative data is being collected, and if you’re still relying on traditional survey platforms, you might already be fallingRead More »Online Survey Tool vs. AI-Powered Survey Platform
Learning how to transcribe interviews is a crucial skill for qualitative researchers who aim to convert spoken conversations into structured, reliable data. Whether you areRead More »How to Transcribe Interviews for Qualitative Research?