I didn’t expect one of the most thought-provoking insights on innovation to come from a man who barely said a word the first time weRead More »Disrupt or Be Disrupted: The Quiet Urgency of Innovation
In today’s fast-moving markets, qualitative research is under unprecedented pressure. Customer behavior is more nuanced, cultural dynamics shift rapidly, and internal stakeholders demand insights atRead More »Beyond Single-Perspective Analysis: How Lens-Based Analysis Transforming Qualitative Research?
As AI becomes woven into the fabric of modern research, even the most human-centric fields are beginning to evolve. Qualitative research, long valued for itsRead More »Does AI Make Qualitative Research More Inclusive Or Less Human?
In the evolving landscape of qualitative research, a pressing question is emerging: Can artificial intelligence truly replace the human moderator? As researchers seek faster, more scalable, andRead More »AI-Moderated Interviews vs. Human Moderators: Which Is More Effective?
In the world of qualitative research, insight is everything. But getting to those insights, especially through open coding, has long been a painstaking, manual process.Read More »How AI-Powered Open Coding Saves Time?
The landscape of market research in 2025 looks nothing like it did just five years ago, or even just two years ago. It has shiftedRead More »Best AI Tools for Qualitative Market Researchers in 2025
If you’ve ever spent hours, maybe even days, sifting through interviews or open-ended survey responses to build a codebook, you’re not alone. It’s one ofRead More »How to Generate Qualitative Codebooks Automatically with Qualz.ai?
If you’ve ever spent hours writing survey questions, organizing responses, and decoding messy data to answer a simple research question, you’re not alone. Traditional surveysRead More »What is AI-Assisted Survey Design, and How Does it Work?
Not long ago, I was giving a demo to a potential client. As part of the session, I showed them a mock-up survey that featuredRead More »The Hidden Cost of Simplicity in Surveys that No One Talks About
Can AI truly replicate the depth of human insight? If you’re a market researcher juggling deadlines, budgets, and client expectations, you’ve likely faced this veryRead More »Synthetic Participants vs Human Participants: The Smart Choice for Market Researchers