What is the Narrative Arc Framework?
In a world overflowing with data, the difference between being heard and being overlooked often comes down to one thing: how well you tell theRead More »What is the Narrative Arc Framework?
Tashi W Gurung
What are the Benefits of Using AI tools for Creating Survey?
Traditional surveys have long been a staple of market research, academic inquiry, and product feedback, but let’s be honest: they’re slogging. From drafting the rightRead More »What are the Benefits of Using AI tools for Creating Survey?
What is Jobs-to-Be-Done? And When to Apply it?
What if your target audience isn’t just choosing a product but hiring it to achieve a specific goal in their lives? That’s the core premiseRead More »What is Jobs-to-Be-Done? And When to Apply it?
Disrupt or Be Disrupted: The Quiet Urgency of Innovation
I didn’t expect one of the most thought-provoking insights on innovation to come from a man who barely said a word the first time weRead More »Disrupt or Be Disrupted: The Quiet Urgency of Innovation
How Lens-Based Analysis is Transforming Qualitative Research?
In today’s fast-moving markets, qualitative research is under unprecedented pressure. Customer behavior is more nuanced, cultural dynamics shift rapidly, and internal stakeholders demand insights atRead More »How Lens-Based Analysis is Transforming Qualitative Research?
Does AI Make Qualitative Research More Inclusive Or Less Human?
As AI becomes woven into the fabric of modern research, even the most human-centric fields are beginning to evolve. Qualitative research, long valued for itsRead More »Does AI Make Qualitative Research More Inclusive Or Less Human?
AI-Moderated Interviews vs. Human Moderators: Which Is More Effective?
In the evolving landscape of qualitative research, a pressing question is emerging: Can artificial intelligence truly replace the human moderator? As researchers seek faster, more scalable, andRead More »AI-Moderated Interviews vs. Human Moderators: Which Is More Effective?
How AI-Powered Open Coding Saves Time?
In the world of qualitative research, insight is everything. But getting to those insights, especially through open coding, has long been a painstaking, manual process.Read More »How AI-Powered Open Coding Saves Time?
Best AI Tools for Qualitative Market Researchers in 2025
The landscape of market research in 2025 looks nothing like it did just five years ago, or even just two years ago. It has shiftedRead More »Best AI Tools for Qualitative Market Researchers in 2025
How to Generate Qualitative Codebooks Automatically with Qualz.ai?
If you’ve ever spent hours, maybe even days, sifting through interviews or open-ended survey responses to build a codebook, you’re not alone. It’s one ofRead More »How to Generate Qualitative Codebooks Automatically with Qualz.ai?