Both Qualz and Outset offer AI-powered qualitative research capabilities. This comparison helps you choose based on your specific needs.
Platform Positioning
Qualz.ai focuses on end-to-end qualitative research with deep analysis capabilities across interviews and surveys.
Outset positions as an AI moderated interview and survey platform with emphasis on conversational research.
Feature Comparison
Data Collection
| Capability | Qualz | Outset |
|---|---|---|
| AI-moderated interviews | Yes | Yes |
| Dynamic surveys | Yes | Yes |
| Voice interviews | Yes | Yes |
| Transcript upload | Yes | Limited |
| Video interviews | Yes | Yes |
Analysis Capabilities
| Capability | Qualz | Outset |
|---|---|---|
| Thematic analysis | Yes (grounded emergence) | Yes (AI summary) |
| Lens-based analysis | Yes (14 lenses) | Limited |
| Cross-study analysis | Yes | Yes |
| Custom frameworks | Yes | Limited |
| Code-quote traceability | Yes | Limited |
Participant Management
| Capability | Qualz | Outset |
|---|---|---|
| Recruitment integration | Yes | Yes |
| AI participants | Yes | No |
| Panel management | Yes | Yes |
| Multi-language | Yes (90+) | Yes |
Differentiators
Qualz Strengths
Analysis Depth: 14 pre-built analytical lenses plus custom frameworks. Grounded emergence for bottom-up thematic analysis with code-quote traceability.
Flexibility: Handle interviews, surveys, and uploaded transcripts in one platform with consistent analysis.
AI Participants: Synthetic user capability for early validation and concept screening.
Outset Strengths
Conversational Focus: Strong emphasis on natural conversational flow in AI interviews.
Enterprise Integrations: Established relationships with enterprise research operations.
Quick Setup: Streamlined onboarding for interview deployment.
Pricing Considerations
Both platforms offer usage-based pricing models. Key differences:
- Qualz offers credit-based pricing with transparent per-interview and per-analysis costs
- Outset typically uses subscription tiers with usage limits
Evaluate based on your expected volume and feature needs.
Best Fit Scenarios
Choose Qualz When
- You need deep analytical capabilities (multiple lenses, grounded emergence)
- Your workflow includes transcript upload and analysis
- You want AI participants for early validation
- You need consistent analysis across interviews and surveys
Choose Outset When
- Primary focus is conversational AI interviews
- Enterprise procurement processes favor established vendors
- Team wants minimal learning curve for interview deployment
- You don't need advanced analysis features
Migration Considerations
Both platforms allow data export. Consider:
- Analysis history portability
- Team training requirements
- Integration with existing tools
- Contractual commitments
Making Your Decision
- Define your primary use cases
- List must-have vs. nice-to-have features
- Request demos from both platforms
- Run pilot projects if possible
- Evaluate total cost of ownership
Ready to evaluate Qualz for your research needs? Book a demo to see the platform in action and discuss your specific requirements.
