I’ll admit it; AI ethics and integrity are essential when discussing technological innovation, especially in qualitative research. So naturally, I am always yapping about theRead More »Innovation Without Integrity is just Exploitation: Ethical Research is Non-Negotiable.
The rise of AI has been nothing short of revolutionary, and at its heart lies one of the most controversial and misunderstood innovations: synthetic data.Read More »Synthetic Data in Market Qualitative Research: Augmenting, Not Replacing, Human Insight
“Why did you get into AI?” If I had a dollar for every time someone asked me this question, I’d be a millionaire by now.Read More »AI in Qualitative Research: Conversations, Concerns, and the Crossroads Ahead – Reflections from QRCA 2025
“I can’t imagine my life without my phone,” a friend once told me, which made me pause and reflect: Is it the same for me? Read More »2024 in Review: How AI Made Me Rethink Qualitative Research
Qualitative research is evolving with the advent of generative AI tools like ChatGPT in November 2022. The terms AI and generative AI have been thrownRead More »5 Things You Should Know Before Using AI Tools for Qualitative Research
I stayed up late to follow the U.S. election campaign that took place yesterday (November 5th, 2024). The clock struck 1 a.m., and the resultsRead More »US Election 2024: Did Election Campaign Leaders Miss the Voices of Their Constituents?
The debate of qualitative versus quantitative data/research is never-ending. But spending time debating something that can never be definitively proven and that ultimately depends onRead More »When to Quantify Qualitative Data? Is There a Right Time and Place for Data Transformation
I’ve lost count of how often I’ve heard, “We don’t have the time or resources for that,” when discussing qualitative research. This comment usually comes fromRead More »The Road to Future: AI and Qualitative Research
In a recent conversation with one of our clients, it became even clearer to me just how urgently the landscape of qualitative research needs transformation.Read More »5 Ways Companies Can Benefit from AI Accelerated Qualitative Research
Have you ever conducted an interview? The process starts long before you sit down with the interviewee, whether in person, over the phone, or viaRead More »Who/What am I talking to? How is AI shaping the Future of Interviews?