Product-market fit (PMF) is the holy grail of startup success. At its core, PMF means building a product that satisfies a strong market demand. InRead More »How can user research help improve product-market fit?
Despite the talent, funding, and vision behind most startups fail before they even begin, largely due to one critical mistake: building without real customer validation.Read More »Surveys vs Interviews vs Usability Testing for Startups: What, When, and Why?
Not all problems are created equal, some are must-fix pain points that hold users back daily, while others are merely nice-to-fix inconveniences. Prioritization helps SaaSRead More »How to Prioritize Customer Problems for Startups Growth?
You built a product, got your first users, maybe even landed a few paying customers. But instead of things getting easier, you start noticing cracks:Read More »Feature Creep in SaaS: What Is It? And why It Matters?
In the SaaS startups world, where product cycles are tight, investor expectations are high, and competitors moving at a pace of bullet train, founders areRead More »Product Vs Market: User Research or Market Research
Startups move fast but too often; they move in the wrong direction. If you’re a founder or product lead launching a new product, juggling betsRead More »How Can Startups Avoid Building Features Nobody Wants?