I’ll admit it—AI ethics and integrity are essential when discussing technological innovation, especially in qualitative research. So naturally, I am always yapping about the transformativeRead More »Innovation Without Integrity is just Exploitation: Ethical Research is Non-Negotiable.
The rise of AI has been nothing short of revolutionary, and at its heart lies one of the most controversial and misunderstood innovations: synthetic data.Read More »Synthetic Data in Market Qualitative Research: Augmenting, Not Replacing, Human Insight
“Why did you get into AI?” If I had a dollar for every time someone asked me this question, I’d be a millionaire by now.Read More »AI in Qualitative Research: Conversations, Concerns, and the Crossroads Ahead – Reflections from QRCA 2025