“I can’t imagine my life without my phone,” a friend once told me, which made me pause and reflect: Is it the same for me? In aRead More »2024 in Review: How AI Made Me Rethink Qualitative Research
Qualitative research is evolving with the advent of generative AI tools like ChatGPT in November 2022. The terms AI and generative AI have been thrownRead More »5 Things You Should Know Before Using AI Tools for Qualitative Research
In a recent conversation with one of our clients, it became even clearer to me just how urgently the landscape of qualitative research needs transformation.Read More »5 Ways Companies Can Benefit from AI Accelerated Qualitative Research