The never-ending debate between qualitative and quantitative research methods centers on the approaches (number vs texts) and often highlights their differences, yet both approaches are invaluable in research, and complement each other more often than not. Each method has unique advantages as well as drawbacks, and understanding these can help researchers determine the best approach for their studies.

Definition and Purpose: Quantitative research is a method of inquiry that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends. It often involves structured tools such as surveys, questionnaires, and statistical software to gather measurable data that can be quantified and subjected to statistical analysis. The purpose of quantitative research is to test hypotheses, make predictions, and determine cause-and-effect relationships. It aims to provide objective, generalizable findings that can be used to make informed decisions or contribute to theoretical development.