Skip to content

Qualz.ai

View Categories

How to Do Jobs-to-Be-Done Lens Analysis?

This guide provides a step-by-step walkthrough on how to effectively utilize the Jobs-To-Be-Done (JTBD) analysis lens within the Qualz.ai platform. This powerful feature helps you synthesize interview data to understand the core functional, emotional, and social jobs your participants are trying to accomplish, along with their motivations, pain points, and desired outcomes.

Step 1: Ensure Your Interview Transcripts are Ready

Before you can run the JTBD analysis, you need to have your interview transcripts available within Qualz.ai. There are two primary ways to achieve this:

  • Use AI-Moderated Interviews: If you have conducted interviews using Qualz.ai’s AI-Moderated Interview feature, transcripts are typically generated automatically, saving you significant time and effort. Ensure these sessions are marked as complete.
  • Upload Existing Transcripts: For interviews conducted manually or transcribed elsewhere, you can easily upload your transcript files.
  • Qualz.ai supports various common formats, including DOCX, PDF, and TXT. Navigate to the appropriate section in the platform to upload and process these files.

Step 2: Navigate to the “Run Analysis” Section

With your transcripts prepared, you can initiate the analysis process

  • Click on the “Run Analysis” tab in the top menu.
  • The “Run Analysis” area gives you the option to choose the type of lens to run the analysis.

Step 3: Select a Lens and Your Interview Transcript

You can choose from multiple lens types, such as:

  • Jobs-To-Be-Done (JTBD) Map
  • Thematic Analysis (Grounded Emergence)
  • Phenomenological Essence
  • Sentiment & Emotion Spectrum
  • Narrative Arc

Here, we have selected the Jobs-To-Be-Done (JTBD) Lens.

  • Click on Run Lens to get started
  • Check the box next to each transcript you wish to analyze.
  • Click the Submit button to run the analysis.

Step 4: View the Results in “Your Analyses”

Go to the “Your Analyses” tab to view your completed analysis.
If you select the Jobs-To-Be-Done (JTBD) Map Analysis, here’s what to expect:

The JTBD lens synthesizes both functional and emotional jobs described in the interview. It identifies the participant’s goals, motivators, and pain points.

By carefully reviewing the overall summary, delving into the detailed job breakdown with common triggers, struggles, desired outcomes, and quotes, and considering the priority insights, you can gain a deep understanding of your target audience’s needs and motivations from their perspective.

If you’d like to explore more on JTBD lens analysis, schedule a demo today!