B2C & B2B Participant Recruitment.
Get the right people, fast verified consumers and business decision-makers for interviews, concept tests, and surveys.
Who We Recruit
From everyday consumers to C-suite executives we find the right participants for your research.
B2C Participants
Consumer audiences across demographics and behaviors
- General population and hard-to-reach segments
- Demographic/behavioral targets (parents, students, gamers, travelers)
- Buyers/users of specific products/categories
B2B Participants
Business decision-makers and industry professionals
- Founders/executives and budget holders
- Product, Growth, Marketing, CX leaders
- Eng/Data/IT/InfoSec, Finance, HR decision-makers
- SMB, Mid-Market, Enterprise across SaaS, Fintech, E-commerce, more
Panel Quality
ow we keep quality high—every step of the way
Smart Screeners
Tailored to your ICP and quotas for precise targeting
Identity & Role Verification
Multi-step verification with optional LinkedIn/website checks
Data-Quality Controlst
Speeding/straight-lining flags, traps, and manual audits
Incentives Manageds
Fulfillment handled plus no-show replacement
Compliance
IRB-ready; GDPR & SOC 2 aligned
Transparent Status Updates
Real-time visibility into recruitment progress
BYOP
Bring Your Own Participants
Already have a customer or prospect list? Use it. We'll screen, schedule, consent, and manage incentives—so you can focus on the research.
AI Participants
AI Participants (On-Demand)
Prototype questions and pressure-test ideas instantly with AI Participants inside Qualz.ai designed to complement, not replace, human participants for high-stakes decisions.
- Pilot guides and explore edge cases
- Compare positioning; run overnight iterations
- Expert-in-the-loop to tune personas and keep outputs grounded
What You Get
Everything you need for successful, rapid research.
Pre-qualified participants
Matched to your brief and ready to contribute
Scheduling + reminders
Handled for you with automated follow-ups
Incentive fulfillment
Plus no-show replacements to keep you on track
Real-time status updates
Transparent visibility into recruitment progress
Profile details
Complete participant information and attendance tracking
Mix your list with our panel
For quota confidence and broader reach
FREQUENTLY ASKED QUESTIONS
Yes—share the profile with us, and we'll confirm feasibility and timing. We have experience recruiting hard-to-reach segments across both B2C and B2B audiences, from specialized professionals to specific consumer demographics.
U.S. is fastest, with most common audiences available within days. International recruitment is available on request with adjusted timelines. We'll provide a feasibility assessment based on your specific geographic and demographic requirements.
We use multiple layers of protection: identity verification checks, deduplication across our database, behavioral flags (speeding, straight-lining), honeypot questions, and manual reviews. For B2B participants, we offer optional LinkedIn and company website verification to ensure role authenticity.
Ready to recruit or bring your own list?
Tell us your audience, quotas, and timing. We'll send a quick feasibility and plan.