Customer Research

Scale Customer Research Without Scaling Costs

Conduct hundreds of customer interviews with AI moderation, then automatically analyze patterns across all conversations.

10x

More interviews completed

85%

Faster insight generation

24/7

Always available for customers

How Teams Use Qualz for Customer Research

Customer Discovery

Understand unmet needs and validate problem hypotheses before building.

Product Feedback

Gather deep qualitative feedback on features, pricing, and experience.

Churn Analysis

Interview churned customers to understand why they left and how to win them back.

Customer Journey Mapping

Map the end-to-end experience with pain points and moments of delight.

Real Results from Real Research

See how organizations like yours have transformed their research capabilities.

B2B Software

Enterprise SaaS Customer Discovery

The Challenge

A product team needed to interview 200+ enterprise customers about their workflow challenges but had only 2 researchers available.

The Solution

Used AI-moderated interviews to scale data collection while maintaining conversational depth. Analysis lenses identified job-to-be-done patterns across segments.

Results

  • Completed 240 interviews in 3 weeks instead of 6 months
  • Identified 5 previously unknown workflow pain points
  • Reduced research costs by 70%
  • Prioritized roadmap based on prevalence data

We discovered insights we would have missed with traditional sample sizes.

Head of Product Research

Consumer Tech

Churn Prevention Research

The Challenge

High churn rate with no clear understanding of why customers were leaving after 90 days.

The Solution

Deployed AI interviews to churned customers with empathy mapping and sentiment analysis lenses.

Results

  • Interviewed 150 churned customers in 2 weeks
  • Identified 3 critical friction points in onboarding
  • Reduced churn by 23% after implementing fixes
  • Created evidence-backed customer health metrics

Why Choose Qualz for Customer Research

  • Scale qualitative research without scaling costs
  • Get 10x more insights in the same time
  • Reduce bias with consistent AI moderation
  • Instant thematic analysis of responses

Customer Research

Deep customer understanding through AI-powered interviews

Understand your customers at a deeper level with AI-moderated interviews and dynamic surveys. Uncover needs, pain points, and opportunities for innovation.

Get Started

Ready to Transform Your Customer Research?

Schedule a demo to see how Qualz can help you conduct better research at scale.