Find Your PMF 10× Faster.
Build what users need.
Expert-Led, AI-Powered user insights for startups.
Book a Free Strategy CallGet Actionable Insights in 3 Simple Steps
We've streamlined the research process so you can focus on building.
1. Define Your Question
We'll pair you with a research expert to pinpoint your most critical business question.
2. Launch Your Study
Our AI platform interviews your ideal customers or surveys a targeted audience at speed.
3. Get Actionable Insights
Receive a concise, jargon-free report with the key insights you need to make your next move.
Have a burning question about your product or market?
Don't let uncertainty slow you down. Let's find the answers you need to move forward with confidence.
Book a Free Strategy CallExpertise You Can Trust
Your project is guided by a dedicated team of PhD-level researchers, data scientists, and startup strategists. We combine deep expertise in AI and human behavior to deliver insights you can build on with confidence.
Frequently Asked Questions
How quickly can I get started?
Immediately. After our initial strategy call to ensure we're a good fit, we can kick off your project. You'll be introduced to your dedicated expert, and we can begin scoping your first research question that same day.
How do the AI-moderated interviews work?
We use top-notch agentic AI algorithms developed in-house at qualzAI. Our AI moderators are trained to be relentlessly curious and completely unbiased, avoiding the common pitfalls of human-led interviews like unintentionally leading questions. This ensures consistently high-quality, objective data, which is then reviewed and synthesized by your dedicated human expert.
How do you ensure the insights are credible?
Our credibility rests on two pillars: expert oversight and verified participants. While we use AI for efficiency, every study is designed and synthesized by a human expert. All insights are tied directly back to verifiable statements from real participants. If you're ever unsatisfied with a participant's quality, we'll replace them at no cost.
Where do research participants come from?
We source participants from leading panel providers like Respondent and User Interviews, our own verified panel, or your own customer list. For hard-to-reach audiences (e.g., C-level executives), we provide an upfront assessment of recruitment feasibility, cost, and timeline.
Should I choose a one-off Sprint or a subscription?
An "Insight Sprint" is perfect for getting a fast, decisive answer to a single, critical question. A subscription builds a continuous "research drumbeat" in your company. Many of our clients start with a Sprint to see the value, then upgrade to a subscription for ongoing insights.
Do you offer a subscription for ongoing research?
Yes. Our "Growth Partner" subscription is designed for teams that want to build a continuous customer feedback loop. You get a dedicated expert, a set number of studies per quarter, and a strategic partner to help plan your research roadmap. It's the best way to embed customer insights into your regular workflow. Book a call to discuss which option is right for you.
Is this suitable for pre-launch startups?
We excel when you have a clear idea of your Ideal Customer Profile (ICP). If you're still in the early ideation phase, we might not be the perfect fit just yet. However, if you have a target user in mind you want to test, let's have a conversation.
How do payments and incentives work?
We accept credit card or invoice payments, with discounts available for annual prepayment. Participant incentives and any third-party panel fees are passed through at cost, and we handle the administration.
What is your refund policy?
We are committed to delivering insights on schedule. If we miss an agreed-upon deadline for your final report due to our own delays, we offer a 100% refund for that project or month of service.
Can I use participants as sales leads?
Participant privacy is paramount. We can ask participants if they consent to a follow-up from your sales team. If they agree, we are happy to share their contact details at no extra cost. This is entirely opt-in for the participant.
Nail ICP and move toward PMF
10x Faster
Than your current process
10x Cheaper
Than Traditional Agencies
600+
Innovative Teams Served