This guide provides a walkthrough on how to do the Outcome-Barrier Matrix Lens analysis with Qualz.ai. This lens is ideal for researchers, designers, and policy teams aiming to identify what outcomes users seek and why they struggle to achieve them.
Step 1: Prepare Your Interview Transcripts
To get started with Outcome-Barrier Matrix Lens analysis, you’ll need transcripts of interviews uploaded into your Qualz.ai workspace. You can do this in two ways:
- Use AI-Moderated Interviews: If you have conducted interviews using Qualz.ai’s AI-Moderated Interview feature, transcripts are automatically generated, saving you significant time and effort. Ensure these sessions are marked as complete.
- Upload Existing Transcripts: For interviews conducted manually or transcribed elsewhere, you can easily upload your transcript files. Qualz.ai supports various common formats, including DOCX, PDF, and TXT. Navigate to the appropriate section in the platform to upload and process these files.
Step 2: Navigate to the “Run Analysis” Section
With your transcripts prepared, you can initiate the analysis process
- Click on the “Run Analysis” tab in the top menu.
- The “Run Analysis” area gives you the option to choose the type of lens to run the analysis.
Step 3: Select a Lens and Your Interview Transcript
You can choose from multiple lens types, such as
Here, we have selected the Outcome-Barrier Matrix Lens.
- Click on Run Lens to get started
- Check the box next to each transcript you wish to analyze.
- Click the Submit button to run the analysis.
Step 4: View the Results in “Your Analyses”
Go to the “Your Analyses” tab to view your completed analysis.
With Qualz.ai’s Outcome-Barrier Matrix Lens, you can move from scattered transcript excerpts to a system-level map of challenges and breakthrough paths; capturing exactly what users are trying to achieve and what’s standing in their way.
This lens provides barrier-type distribution segmented by systemic, informational, emotional, behavioral, and logistical types.
With the Outcome-Barrier Matrix Lens, you get an automated list of the top barriers, supported by representative quotes and coded type, such as:
“Difficulty verifying product claims and certifications” (Informational). “Higher cost of eco-friendly products” (Systemic)
The lens identifies targetable areas for action that remove identified barriers.
Want to shift from understanding “what’s wrong” to knowing what to fix and where to act first?
The Qualz.ai Outcome–Barrier Matrix Lens makes this both simple and scalable.
Schedule a demo now to try this lens!
