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How to Do Narrative Arc Lens Analysis?

This guide provides a step-by-step walkthrough to help you run a Narrative Arc analysis using Qualz.ai’s AI-powered platform. It’s ideal for researchers aiming to understand how users experience change, friction, and transformation across customer journeys, product lifecycles, or emotional turning points.

Step 1: Prepare Your Interview Transcripts

To get started with Narrative Arc analysis, you’ll need transcripts of interviews uploaded into your Qualz.ai workspace. You can do this in two ways:

  • Use AI-Moderated Interviews: If you have conducted interviews using Qualz.ai’s AI-Moderated Interview feature, transcripts are automatically generated, saving you significant time and effort. Ensure these sessions are marked as complete.
  • Upload Existing Transcripts: For interviews conducted manually or transcribed elsewhere, you can easily upload your transcript files. Qualz.ai supports various common formats, including DOCX, PDF, and TXT. Navigate to the appropriate section in the platform to upload and process these files.

Step 2: Navigate to the “Run Analysis” Section

With your transcripts prepared, you can initiate the analysis process

  • Click on the “Run Analysis” tab in the top menu.
  • The “Run Analysis” area gives you the option to choose the type of lens to run the analysis.

Step 3: Select a Lens and Your Interview Transcript

You can choose from multiple lens types, such as:

Narrative Arc Analysis

Here, we have selected the Narrative Arc Lens.

  • Click on Run Lens to get started
  • Check the box next to each transcript you wish to analyze.
  • Click the Submit button to run the analysis.
Transcript Analysis

Step 4: View the Results in “Your Analyses”

Go to the “Your Analyses” tab to view your completed analysis.
If you select the Narrative Arc Analysis, here’s what to expect:

The Narrative Arc lens synthesizes emotional journeys across transcripts. It identifies key moments of change, internal conflict, and resolution, revealing how participants experience transformation, support, and meaning over time.

Narrative Arc Analysis
Narrative Arc Analysis
Narrative Arc

The Narrative Arc Lens transforms transcripts into story-driven, emotionally resonant insights. It allows you to frame qualitative findings not just as data, but as human experiences.

Whether you’re building a pitch, informing a product roadmap, or unpacking customer emotions, this lens helps you understand not just what happened, but how it felt and what it meant.

Ready to discover the emotional story inside your data?
Start with the Narrative Arc Lens today → schedule a demo today