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How to Do Sentiment and Emotion Spectrum Lens Analysis?

This guide provides a walkthrough on how to do Sentiment and Emotion Spectrum lens analysis using Qualz.ai’s AI-powered platform. Ideal for researchers exploring how emotional dynamics shape user motivation, advocacy, and hesitation.

Step 1: Prepare Your Interview Transcripts

To get started with Sentiment and Emotion Spectrum lens analysis, you’ll need transcripts of interviews uploaded into your Qualz.ai workspace. You can do this in two ways:

  • Use AI-Moderated Interviews: If you have conducted interviews using Qualz.ai’s AI-Moderated Interview feature, transcripts are automatically generated, saving you significant time and effort. Ensure these sessions are marked as complete.
  • Upload Existing Transcripts: For interviews conducted manually or transcribed elsewhere, you can easily upload your transcript files. Qualz.ai supports various common formats, including DOCX, PDF, and TXT. Navigate to the appropriate section in the platform to upload and process these files.

Step 2: Navigate to the “Run Analysis” Section

With your transcripts prepared, you can initiate the analysis process

  • Click on the “Run Analysis” tab in the top menu.
  • The “Run Analysis” area gives you the option to choose the type of lens to run the analysis.

Step 3: Select a Lens and Your Interview Transcript

You can choose from multiple lens types, such as:

Sentiment and Emotion Spectrum Lens

Here, we have selected the Sentiment and Emotion Spectrum Lens.

  • Click on Run Lens to get started
  • Check the box next to each transcript you wish to analyze.
  • Click the Submit button to run the analysis.

Step 4: View the Results in “Your Analyses”

Go to the “Your Analyses” tab to view your completed analysis.
Qualz.ai’s Sentiment & Emotion Spectrum Lens transforms transcripts into a portfolio-level view of emotional engagement, highlighting sentiment trends, emotional hotspots, and arcs, with visual timelines, theme tagging, and heatmaps that link emotion directly to user action.

With this lens, you can easily track how emotions are expressed across your dataset with a visual breakdown of positive, neutral, and negative sentiments.

These common emotional arcs help trace the journey of emotional patterns and also provide trigger themes and priority insights that connect emotion to action.

Want to map how users feel and why?
Try Sentiment & Emotion Spectrum Lens at Qualz.ai. Schedule a demo now!