Skip to content

Qualz.ai

View Categories

How to do the Persona Stem & Task Flow Lens Analysis?

This guide provides a walkthrough on how to do Persona Stem & Task Flow lens analysis using Qualz.ai’s AI-powered platform. Ideal for researchers investigating what shapes user trust, identity, and choice with emotional friction and values-driven decisions. It reveals the interpretive layers behind pain points.

Step 1: Prepare Your Interview Transcripts

To get started with Persona Stem & Task Flow lens analysis, you’ll need transcripts of interviews uploaded into your Qualz.ai workspace. You can do this in two ways:

  • Use AI-Moderated Interviews: If you have conducted interviews using Qualz.ai’s AI-Moderated Interview feature, transcripts are automatically generated, saving you significant time and effort. Ensure these sessions are marked as complete.
  • Upload Existing Transcripts: For interviews conducted manually or transcribed elsewhere, you can easily upload your transcript files. Qualz.ai supports various common formats, including DOCX, PDF, and TXT. Navigate to the appropriate section in the platform to upload and process these files.

Step 2: Navigate to the “Run Analysis” Section

With your transcripts prepared, you can initiate the analysis process

  • Click on the “Run Analysis” tab in the top menu.
  • The “Run Analysis” area gives you the option to choose the type of lens to run the analysis.

Step 3: Select a Lens and Your Interview Transcript

You can choose from multiple lens types, such as:

Persona Stem and Task

Here, we have selected the Persona Stem & Task Flow Lens.

  • Click on Run Lens to get started
  • Check the box next to each transcript you wish to analyze.
  • Click the Submit button to run the analysis.

Step 4: View the Results in “Your Analyses”

Go to the “Your Analyses” tab to view your completed analysis.
With Qualz.ai’s Persona & Task Lens, you can transform raw transcripts into structured behavioral blueprints that reveal who your users are, what they’re trying to do, and what stands in their way.

Persona-Centric Segmentation #

This lens automatically provides profiles like The Culturally-Rooted Eco-Advocate and help contextualize users’ needs, influences, and behaviors across environments, each persona tied to real motivations and quotes.

Task-Oriented Understanding #

Tasks such as selecting and integrating eco-friendly personal hygiene products are broken down into decision processes, revealing friction points and key enablers.

Friction and Enabler Mapping
Automatically surfaces blockers (e.g., unclear labeling, skepticism, price) and enablers (e.g., social recommendations, transparent branding) for each persona-task pair, making it easy to prioritize interventions.

Ready to go beyond static and uncover hidden pain points with speed, scale, and precision. Schedule a demo now!