Multi-lens analysis is a qualitative research method that uses multiple interpretive frameworks called “lenses” to examine data from different perspectives. Rather than analyzing qualitative data through a single filter like behavior, sentiment, or theme, multi-lens analysis allows you to layer insights, uncovering deeper meaning in participant responses.
On the Qualz.ai platform, multi-lens analysis is powered by AI. Each lens generates transcript-level summaries, visualizations, and key metrics, which are then synthesized across your dataset to reveal holistic patterns and strategic themes.
Why Use Multi-Lens Analysis?
Many research methods still rely on a single analytical approach. Behavioral segmentation can oversimplify complex behaviors, emotions, or motivations. This creates blind spots and risks delivering flat, non-strategic insights.
With multi-lens analysis, you can:
- Validate findings across different perspectives and disciplines
- Identify the emotional drivers behind participant actions
- Understand narrative arcs in storytelling
- Map jobs-to-be-done and pain points across personas
- Detect cognitive or cultural framing that affects interpretation
What Are Lenses in Qualz.ai?
Lenses in Qualz.ai are pre-configured, AI-powered analytical perspectives. Each lens “sees” the data differently and extracts specific insights, helping you generate layered analysis without manual rework. Qualz.ai offers a collection of built-in lenses that serve different interpretive goals. These can be used individually or in combination, depending on your research objectives.
Here are some of the built-in lenses available to you:
- Thematic Analysis (Grounded Emergence): AI-driven open coding- auto-open codes, clusters themes, and visualizes patterns
- Narrative Arc: Maps story progression, tension points, and resolutions
- Jobs-to-Be-Done Map: Identifies emotional, functional, and social goals of users
- Sentiment & Emotion Spectrum: Analyzes emotional range and intensity across transcripts
- Persona Stem & Task Flow: Drafts persona patterns and user journeys
- Framing & Discourse Lens: Highlights metaphors, cognitive frames, and language patterns
- Stakeholder Equity Audit: Analyzes who benefits, who is marginalized, and whose voice is missing
- Reflexivity & Bias Tracker: Assesses the researcher’s influence on findings
Benefits of Using AI-powered Multi-Lens Analysis
Here are some of the key benefits of using AI-powered multi-lens analysis by Qualz.ai:
Speed and Scale
Traditional multi-lens analysis can take 100+ hours. With Qualz.ai, you can analyze large datasets (10-100 interviews) in just 10–15 minutes per lens. It eliminates days of manual coding. It’s ideal for projects with tight deadlines or large datasets.
Deeper Interpretive Power
With Qualz.ai multi-lens analysis, you can go beyond surface-level answers. Understand what people said, how they said it, and why it matters contextually, emotionally, and behaviorally.
Flexible Application
With Qualz.ai’s ‘multi-lenses’ apply different lenses for specific use cases, such as product innovation, brand messaging, user experience, or customer segmentation.
Higher Credibility
Lenses like Reflexivity Bias Trackers and Stakeholder Equity Audits ensure transparent, ethical, and inclusive research practices.
Whether you’re running one interview or thousands of survey responses, multi-lens analysis on Qualz.ai lets you go beyond “what” to uncover the “why” and “how,” all at scale.
If you’d like to explore multi-lens analysis for your next research project, schedule a demo today.
