Overview
Meet Research Guide
Research Guide is Qualz's dashboard-first AI research assistant. It listens to your research problem, reasons with you using your team's wiki and Qualz platform docs, drafts the study when you're ready, and helps you query the results with cited quotes.
What you can do now that you couldn't before
- Go from a fuzzy question to a drafted study in one conversation. No forms, no blank-page paralysis. Describe the decision you're trying to make and Research Guide will refine it with you, recommend a method, and propose a ready-to-edit survey or interview draft.
- Chat with your survey and interview data. Ask "what did starter-plan users say about onboarding?" and get quoted answers with participant IDs — not a CSV export you then sift through by hand.
- Triangulate across multiple studies. Attach up to 5 studies in one session and have the guide find common themes, flag contradictions, and draft a cross-study report — the natural home for consulting sprints and research programs that span more than one instrument.
- Track the same question over time. Attach studies run at different points — Q1 vs Q2, pre-launch vs post-launch, cohort A vs cohort B — and ask comparison questions. What moved, what held, where the signal drifted.
- Use what you learned in one study to seed the next. After analyzing a study, ask Research Guide to propose a follow-up. The brief carries forward; the next draft starts from the evidence, not a blank page.
- Triage a wall of interviews without losing the thread. Ask themes, quotes, cross-transcript patterns, and tag-aware slices. When the question needs computation (correlations, cross-tabs, chart-ready splits), a session sandbox does it inline.
- Keep every conversation. Sessions persist across days and pages. Your brief accrues in the background. Come back a week later, resume, and the context is already loaded.
On the roadmap
- Asynchronous deep research. Kick off a full plan and come back to a first-class report (slides, PDF, charts) once it's ready.
Who it's for
- A researcher who wants a partner in the framing stage, not a tool that takes an order.
- A PM or founder who has interview data but not a week to code it by hand.
- A research ops lead who wants the same discipline applied every time — cited, tag-aware, refusing to improvise when the data can't back an answer.
- A consulting team that needs to move from "we just ran 20 interviews" to a client-ready narrative in hours, not weeks.
What Research Guide will not do
- Nothing is written without your confirmation. Drafts always appear as a preview you can read, revise, or reject. If you don't approve it, it doesn't land.
- Every claim is cited. Methodology answers point back to the research wiki. Product answers point back to the platform docs. Data answers quote participants and reference rows. If the guide can't cite the source, it won't make the claim.
- Demographic slices the data can't support are refused. If a study didn't collect a tag, the guide tells you plainly — it doesn't invent the numbers.
- A real person is always an option. You can ask to talk to a researcher at any point in a conversation. For the deepest work, our expert-led analysis pairs the speed of AI with a senior research partner who reads between the lines.
